Stiled — Stop Guessing, Start Shopping
Biometric Privacy Notice
Company: Stiled Labs Inc. · Effective Date: August 17, 2026 · Contact: privacy@stiled.app
This notice describes, specifically and on its own, how Stiled Labs Inc. ("Stiled," "we," "us," or "our") collects, uses, stores, and protects biometric identifiers and biometric information — primarily, characteristics we derive from a photo of your face. It supplements our Privacy Policy and is written to satisfy the Illinois Biometric Information Privacy Act (BIPA, 740 ILCS 14) and the Texas Capture or Use of Biometric Identifier Act, on their own terms rather than as a subsection of a general policy.
1. What We Collect and Derive
If you choose to use Stiled's color-season feature, you send us a photo of your face. From that photo, we computationally derive: a skin tone hex value, skin depth and undertone, a Monk skin tone scale value, a Fitzpatrick scale value, a color season (for example, "warm autumn" or "cool winter"), and a personalized color palette.
We do this ourselves, on our own servers, using pixel-color analysis — not a third-party biometric API.
2. What This Is Not — the Distinction That Matters
We do not perform facial recognition. We do not identify you from your face. We do not compare your photo against any database of faces, and we hold no such database.
To be precise about the difference, since it's the whole point: we compute a Monk Skin Tone Scale score alongside the hex value and undertone (Section 4 below explains exactly where each of these goes). The Monk scale is a widely-used skin-tone classification scale, not an identity credential — it places your coloring on a ten-point range the same way a Pantone chip does, and cannot be used to recognize or distinguish you from anyone else who shares that range.
The purpose of this analysis is exclusively color science — reading pixel color values to estimate skin tone and undertone, the same category of judgment a makeup counter or a colorist would make by eye. We never use your face photo, or anything derived from it, to determine who you are, to verify your identity, to match you against another photo, or for any surveillance, security, or law-enforcement purpose. This is why we believe this data, while treated with BIPA's protections in the United States, falls outside "special category" biometric data used for identification purposes under GDPR Article 9 for our EU/UK users — we are not identifying a natural person by this processing, we are estimating a color characteristic.
3. Consent — Strict Opt-In, Every Time
We ask before we analyze, not after. Before any face photo is downloaded or processed, we send you a specific message telling you what we're about to do and why — not a buried checkbox, not a pre-checked box, not a general "I agree to the Terms" catch-all. You must reply affirmatively (YES) to proceed; replying NO, or anything else, means we do not touch the photo.
We log the phone number that consented, the exact timestamp of that consent, and the specific version of this notice that was current when consent was given, so we can always show what you agreed to and when.
We collect this consent the same way, using the same message and the same YES reply, from every user of this feature — we do not ask for it differently, or verify it differently, based on age.
4. Who We Share This With
We do not sell, lease, trade, or otherwise profit from your biometric data.
The one exception is functional, not commercial: when you generate a virtual try-on image, we send Google Gemini (Google LLC) your face and body photos directly, and we also include three derived values as descriptive text in the generation request — your skin tone hex value, your undertone, and your Monk Skin Tone Scale score — this is what lets the try-on image render with accurate coloring on you rather than a generic model. We are naming the Monk score specifically, not folding it into "skin tone data," because it is a named biometric classification scale and we believe you deserve to know exactly which one we use and where it goes. Google's API terms prohibit using this data to train their models. Gemini does not receive your Fitzpatrick scale value or your color season — those stay on our systems, used only to power color recommendations directly.
5. Retention and Destruction
Photographs you send us for this purpose, and the color-analysis data we derive from them, are retained while your account is active, because they power your style profile, saved items, and try-on images.
We permanently delete the data associated with your account within 30 days of you deleting your account, or after 24 months of account inactivity, whichever comes first. "Delete" means removed from our storage systems, not merely disassociated from your profile.
One honest limitation, so this promise is scoped to what it can actually guarantee: if you have ever contacted us from a phone number other than the one currently on your account — for example, after switching numbers — a photo sent from that earlier number may be stored in a way our deletion process cannot automatically trace back to your account. If you believe this applies to you, tell us at privacy@stiled.app and we will locate and delete it manually.
6. Your Rights
You may decline this feature entirely — Stiled's fit, styling, and virtual try-on features work without it. If you've already consented, you may withdraw consent at any time by contacting us; going forward, we will stop deriving new color data from any photo you send, and you may request deletion of what we've already stored.
To exercise any of these rights, or to ask a question about this notice, contact privacy@stiled.app. We will respond within 45 days.
7. Illinois Residents — Additional Notice
Everything in this notice applies to every user of Stiled's color-season feature, regardless of where you live — there is no separate version of this feature or this policy for any state or country. If you are a resident of Illinois specifically, the Illinois Biometric Information Privacy Act (BIPA, 740 ILCS 14) gives you a private right of action for violations of the law, in addition to the protections described above. Sections 1 through 6 of this notice are written to satisfy BIPA's informed-consent, no-sale, written-retention-schedule, and reasonable-care requirements in full.
8. Contact Us
Stiled Labs Inc.
5227 North 7th Street, STE 65972
Phoenix, AZ 85014